 Sales and Service Marketing Solutions
The SMX sales and service marketing suite by DMEautomotive provides dealers with a wealth of proprietary marketing programs that utilize targeted, integrated, one-to-one media campaigns. SMX is your single-source solution for personalized direct marketing.
The Touch Points
The premise behind the SMX suite is our goal to give our customers the ability to control the most important customer touch points from Customer Acquisition to Customer Renewal. Every component of our robust SMX suite has been created in support of the customer touch points and can stand alone or be combined for a comprehensive marketing experience with superb results.
What We Offer
On-Demand Marketing Campaigns
Sales Retention & Renewal Programs
Service Retention & Reactivation Programs
Results-Based Campaign Measurement
Data Analytics & Purification
Marketing & Fulfillment Services
On-Demand Marketing Campaigns—Market Now!
Highly effective marketing campaigns are literally at your fingertips with the Market NOW! on-demand solutions in the SMX sales and service marketing suite. Create custom campaigns and send them any way you want—or every way you want!
- Choose your campaign and custom list
- Choose your delivery channel or type of media
- Choose the frequency of your communications
- Track effectiveness of campaigns
Sales and Service Retention and Reactivation Programs
SMX provides auto-generated sales and service retention and reactivation programs covering every scenario. Get worry-free, dependable delivery of all communications that strengthen and optimize your programs.
Sales Retention and Renewal Programs
- Thank You for Your Purchase
- Customer Renewal from Prior Purchase
- Factory Warranty Expiration
- Lease Expiration
- Extended Warranty
- Active Service Customers
- Inactive Service Customers
- Lease Trade Cycle
- Birthday
- 1st, 2nd, 3rd Anniversary
- CSI
Service Retention and Reactivation Programs
- Thank You for Your Purchase
- Minor Service Reminder
- Welcome to Service
- Reactivation
- Declined Services/ASRs
- Major Service Reminder
- Lost Customer
- Tire and Brake Marketing
- 1st, 2nd and 3rd Anniversary
- CSI
Results-Based Campaign Measurement
The SMX™ sales and service marketing suite tracks and validates your every marketing effort. Using our proprietary Red Rocket™ technology
engine, you can access your store’s state-of-theart marketing analytics and ROI performance report card. Additionally, whether or not you
choose to use the full SMX sales and service marketing suite, we can provide your business with superior marketing management as a standalone component. We take data from your 3rd party marketing services providers and accurately analyze the effectiveness of their efforts.
Data Analytics & Purification
Keeping customer data current is an absolute necessity for a productive sales and marketing process. The advanced data management
capabilities within the SMX sales and service marketing suite—and in particular, our Red Rocket technology engine—protect the integrity of your
data and houses it in one central database. We keep data current by routinely updating customer records via industry-leading customer information resources. Additionally, we periodically download your DMS customer and vehicle data, enabling our Red Rocket engine to assign changes and update deal details. It also updates sales information to customer records and profiles. This wealth of current data provides the most complete, accurate view of your customer available.
Marketing & Fulfillment Services
As a fully integrated automotive direct marketing suite, with SMX our clients enjoy total in-house marketing services and capabilities. The entire marketing process—from conceptualization, data gathering and list management, to campaign creation, video production, programming, printing and delivery—is all handled on-site. Our focus on combining multiple delivery channels provides for the most effective, personalized relationship
marketing available.
- Print
- Web
- Full-Service Telephony – Customer Interaction Center (CIC)
- E-mail
- Text Messaging
While all of the SMX™ solutions and delivery channels are powerful on their own, combined they are infinitely more effective and the results are both superior and trackable.
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